PPC platforms are resolving to deliver better services for customers and advertisers as we approach 2022. In this blog article, we’ve compiled a list of the most important developments and announcements that occurred in 2021.
Read more »Two years back, we launched the Ad Scheduling feature for Amazon Ads that helped advertisers create dayparting for their campaigns.
Read more »Greetings Happy Readers! This week’s PPCChat session was hosted by Julie F Bacchini & guest host William Harris. Experts expressed their views on MER ((media efficiency ratio) and ROAS, are they currently tracking MER and/or ROAS in their accounts, what are their biggest challenges when it comes to tracking and more.
Read more »Negative Keywords are those keywords that are irrelevant to your business either because they are not performing well or because they do not cater to your business offering.
Read more »Hosted by Julie F Bacchini, this week’s PPCChat session was focused on Black Friday & Cyber Monday. Experts shared their thoughts on the Black Friday & Cyber Monday campaigns, how did the campaigns behave compare to last year, did anyone platform significantly over or underperformed and more.
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