Early this year, Google launched Data Exclusion, to help advertisers filter inaccurate data (broken conversion tag or other factors). Excluding such data will prevent any unwanted changes from affecting Smart Bidding.
Read more »Welcome happy readers! This week’s PPCChat session was addressed by Julie F Bacchini & team Tinuiti. The discussion was focused on the common mistakes we need to avoid while advertising on Amazon, what challenges experts are facing, what is frustrating about the platform, and more.
Read more »Ad strength is a unique way to identify the potential of your Responsive Search Ads. So what are you doing with the recommendations to improve your ad’s relevancy? We discuss what RSA ad strength means and what you should do about it.
Read more »Welcome happy readers to this week’s PPCChat screencap! Due to the pandemic, most of the conferences are held virtually. Host Julie F Bacchini took this opportunity to ask PPCers if conferences have been a way to learn about what is happing in PPC, what is the biggest difference they have found, other than conferences, what other sources they have to learn about the current situation in PPC and more.
Read more »When we talk about Google ads length checker, we often think of a tool to measure the character length or limit for headlines & descriptions of ad copies. Preview Tools allow you to see your ads as you would see them on a regular Google search result page.
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