Greetings Happy Readers! PPC blogs are a great place to learn about the industry. These posts help consumers to know crucial threads on paid search, paid social, and much more throughout the year 2021. We’ve compiled a list of some of the most informative blog entries and put them in writing.
Read more »Negative keyword lists make it easy to add a group of negative keywords to several campaigns without having to manually do so. Understanding how to group comparable negative terms together becomes critical in this situation.
Read more »Greetings Happy Readers! As the year 2021 draws to a close, it’s time to reflect on how the PPC industry performed this year. Host Julie F Bacchini and other PPCers shared their thoughts on the previous year in PPC, including the most important takeaways, tactics for 2022, and more. Here is the screencap of this week’s PPCChat session.
Read more »Recently, a lot has transpired in the world of Google Ads. This year, the keyword match type behavior witnessed a significant change, the Responsive Search Ad became the default ad type, and much more. Not to forget, Experiments, previously known as Drafts & Experiments, has undergone a shift as well. What the change is and how you should go about it, we discuss in this post.
Read more »Mental health is important to each one of us and PPCers are no different. During this week’s PPCChat session, host Julie F Bacchini found out the biggest mental health challenges experts face in PPC, what do they try to get through the tough time, have PPCers found any helpful resources for staying sane in PPC and more.
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