Welcome Happy Readers! As we have reached the end of Q3 2021, let’s dig in to find out important announcements & updates by major PPC platforms.
Read more »Google has made two announcements lately. The first one is about Keyword Matching & the second one is regarding all ad accounts being migrated to data-driven attribution (DDA). This week’s PPCChat discussion was based on these two announcements. PPCers expressed their reactions to these two announcements, do these announcements change their thinking about attribution for Google Ads campaigns & more. Hosted by Julie F Bacchini, here is a screencap of this week’s PPCChat session.
Read more »This week’s PPCChat session was focused on Google’s recent announcement where they talked about combining standard Display and Smart Display campaign types into one option. Host Julie F Bacchini sought experts’ views regarding this announcement, what are their thoughts on display advertising in general, what challenges are they facing in display advertising, and more.
Read more »Since February 2021, Responsive Search Ads have become the default ad type for search campaigns in Google Ads. With this ad type, advertisers can reach potential customers with multiple headlines and descriptions.
Read more »Close variants have ramped up over the past few years, as a result of significant changes made in match-type behavior. With the spend on Google Ads search ads increasing, it is likely to be shared amongst the close variants. If not checked in and handled with the right strategy it could result in an increase in wasted ad spend.
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