Greetings Happy Readers! In this week’s PPCChat session, host Amalia Fowler sought experts views on the leadership role in PPC, what vlue helps them in their career, who has influnced their journey in PPC and more.
Read more »Responsive Search Ads has already become the default ad format for your search ads since February 2021. This ad format offers advertisers with the option to add multiple assets. But with that multitude comes a limit, assigned to the number of RSAs per ad group. We will address that in this post.
Read more »Ad extensions for Google Ads enable you to display information that is important to your business and that you want to highlight. So, no doubt that it has now become an important component of your Ad. But that’s not it! You must also evaluate the effectiveness of your sitelinks.
Read more »Greetings Happy Readers! Microsoft Advertising is a type of PPC advertising that can be quite effective. During this week’s PPCChat session, host Julie F Bacchini & guest host John Lee found out, what kind of campaigns marketers are running in Microsoft Advertising, recent features and capabilities, PPCers exceptations from MSFTAdvertising and more.
Read more »Greetings Readers! During this week’s PPCChat session, host Julie F Bacchini & guest host Sonika discussed, how to use the PPC data to its best potential. Experts expressed their views on the useful metrics, how frequently they are using this data for optimization, their favourite data point to give special insight into something and more.
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