During this week’s PPCChat session, host Julie F Bacchini sought experts’ views on the PPC industry and its downfall, do PPCers think the current PPC skillset is dying and what are the PPC skills of the future.
Read more »AmafestUK is a one-day event tailored for Amazon sellers and suppliers, and Karooya is excited to be involved for the second consecutive year. This conference provides a valuable opportunity to network with industry experts and keep up with the latest trends in the Amazon marketplace.
Read more »Google Ads provides businesses the opportunity to advertise their products or services across Google’s extensive network, including Search, Display, and Video platforms. By developing and managing ad campaigns, businesses can connect with potential customers actively searching for or are interested in their products or services.
Read more »Here is a complete screencap of this week’s PPCChat session, hosted by Julie F Bacchini. The discussion centered around Navah Hopkins’s article on overcoming bias in PPC to enhance ad performance.
Read more »A recent court document reveals significant findings against Google, emphasizing its monopoly power in the general search services and general search text ads markets. The court concluded that Google used exclusive distribution agreements with browser developers, mobile device manufacturers, and wireless carriers to suppress competition. This anticompetitive conduct enabled Google to charge inflated prices for search ads, leading to substantial monopoly profits.
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