The digital advertising landscape has seen significant shifts over the last few years, with changes in consumer behavior, economic conditions, and competition driving fluctuations in Cost-Per-Click (CPC) across Google Paid Search, Google Shopping Ads, and Google Text Ads. Drawing on data from Tinuiti reports, this post explores the trends in CPC from the first quarter of 2020 to the second quarter of 2024.
Read more »This week’s PPCChat session, hosted by Julie F Bacchini, covered topics including a recent Google Ads trial, an Optmyzr study on Ad Strength, and experts’ strategies for Q4 2024.
Read more »In today’s fast-paced digital marketing landscape, innovation is essential for maintaining a competitive edge. Google Ads, always pushing the boundaries of advertising effectiveness, is now testing an exciting new feature—the WhatsApp message asset, which is currently in beta. advertising strategy.
Read more »This week’s PPCChat session was focused on four points: (1) the heated political season in the US, (2) the consolidation of holiday seasons, (3) strained economic conditions around the world and (4) planning for holiday 2024. Here is the screencap of the discussion hosted by Julie F Bacchini.
Read more »The monthly PPC roundup offers a concise overview of the latest trends, insights, and strategies in pay-per-click advertising. It highlights key performance metrics, emerging best practices, and industry developments to keep marketers informed. Stay informed with a quick overview of what’s working and what to watch out for.
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