Welcome to the April 2022 edition of PPC News. This month, Google released a slew of new features, including performance max, custom columns & custom variables. In this article, we’ve compiled a list of these and other announcements.
Read more »During this week’s PPCChat session, host Julie F Bacchini discussed how the current economic situation is affecting PPC business. Experts expressed their views on the biggest impact they are seeing, are they doing anything differently due to the economic condition, are they seeing any bright spot or opportunity for their business or clients, and more.
Read more »Tinuiti, a US-based digital marketing agency, shared the Google Ads Benchmark Report for Q1, 2022. This report gives insights across paid search, Shopping, YouTube, and Discovery. As we are slowly coming out of the pandemic, CPCs for Google search ads and brand keywords have shown a sharp increase. Clicks and total spending on shopping ads have also increased. Here are some of the key findings from the report.
Read more »When advertisers think of using the negative keyword match types, their ultimate goal is not to show their products/services for irrelevant searches. Among all the three negative match types, Broad match covers a wide range of search queries.
Read more »Greetings happy readers! In this week’s PPCChat session, host Julie F Bacchini sought PPCers views on the hiring process for their agencies, their biggest frustrations in the PPC hiring process, has anything changed in the hiring process in the past two years, and more.
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