Greetings happy readers! During this week’s PPCChat session, host Julie F Bacchini sought PPCers views on the speaking engagement at a PPC event, what do they think make a great speaker and more.
Read more »The customer’s first encounter with your brand is generally through the landing page. So, it is important for you to create that first impression. A positive landing page experience encourages visitors to act on their decisions.
Read more »This week’s PPCChat session was inspired by the post from Kirk Williams where he focused on keyword match type segmentation & how we can organize our search campaign accounts. Host Julie F Bacchini sought PPCers views on the segmented match types in Google Ads & if Google’s machine learning does it better if they do not segment. Here is the screencap of the entire session.
Read more »Greetings Happy Readers! This week’s PPCChat discussion was about what experts think of LinkedIn Advertising in the year 2022. Host Julie F Bacchini & guest host AJ Wilcox discussed the new features that experts are trying or plan to try in the coming months, what frustrates the PPCers in LinkedIn advertising, and more.
Read more »Attribution is the process of identifying the source of a click, in order to assess cross-channel performance. Advertisers that use Amazon attribution can attribute revenue to marketing channels other than Amazon. All of this is done with the help of the attribution tag you set for the products whose conversions you want to track.
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