Amazon Ads is an incredibly successful advertising platform. With such a large number of advertisers opting for it, steps must be taken to improve Amazon campaigns. Adding Negative Keywords is one of these unavoidable actions.
Read more »Welcome Happy Readers! This week’s PPCChat discussion was all about Google Analytics 4. Google will switch to Google Analytics 4 from Universal Analytics on July 1, 2023, and PPCers have already started preparing for the change. Host Julie F Bacchini & guest host Brie E Anderson sought experts’ views on this shift, how is their experience with GA4 so far, are there things which are missing or hard to find in GA4, and more.
Read more »Dear Readers, Welcome! Have you missed out on the most recent PPC news? Here’s a rundown of the announcements and feature updates that caught the experts’ attention.
Read more »Greetings happy readers! Both, PPC and SEO are necessary to gain visibility and boost performance and this week’s PPCChat session was focused on the same. Experts expressed their views on PPC and SEO, how much do they work on SEO while working with clients, how does SEO data impacts their PPC strategy, and more. Here is the screencap of the discussion which was hosted by Julie F Bacchini and guest host Navah Hopkins.
Read more »If there’s one thing we can count on, it’s that Google Ads will keep us on our toes at all times. Google announced in August 2021, that RSAs would be the default ad type by June 2022. Now, it has gone through another change and this time, it is ad customizers.
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