Greetings Happy Readers! This week’s PPCChat discussion was about what experts think of LinkedIn Advertising in the year 2022. Host Julie F Bacchini & guest host AJ Wilcox discussed the new features that experts are trying or plan to try in the coming months, what frustrates the PPCers in LinkedIn advertising, and more.
Read more »Attribution is the process of identifying the source of a click, in order to assess cross-channel performance. Advertisers that use Amazon attribution can attribute revenue to marketing channels other than Amazon. All of this is done with the help of the attribution tag you set for the products whose conversions you want to track.
Read more »Welcome to the April 2022 edition of PPC News. This month, Google released a slew of new features, including performance max, custom columns & custom variables. In this article, we’ve compiled a list of these and other announcements.
Read more »During this week’s PPCChat session, host Julie F Bacchini discussed how the current economic situation is affecting PPC business. Experts expressed their views on the biggest impact they are seeing, are they doing anything differently due to the economic condition, are they seeing any bright spot or opportunity for their business or clients, and more.
Read more »Tinuiti, a US-based digital marketing agency, shared the Google Ads Benchmark Report for Q1, 2022. This report gives insights across paid search, Shopping, YouTube, and Discovery. As we are slowly coming out of the pandemic, CPCs for Google search ads and brand keywords have shown a sharp increase. Clicks and total spending on shopping ads have also increased. Here are some of the key findings from the report.
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