Tinuiti, a US-based digital marketing agency, shared the Google Ads Benchmark Report for Q1, 2022. This report gives insights across paid search, Shopping, YouTube, and Discovery. As we are slowly coming out of the pandemic, CPCs for Google search ads and brand keywords have shown a sharp increase. Clicks and total spending on shopping ads have also increased. Here are some of the key findings from the report.
Read more »When advertisers think of using the negative keyword match types, their ultimate goal is not to show their products/services for irrelevant searches. Among all the three negative match types, Broad match covers a wide range of search queries.
Read more »Greetings happy readers! In this week’s PPCChat session, host Julie F Bacchini sought PPCers views on the hiring process for their agencies, their biggest frustrations in the PPC hiring process, has anything changed in the hiring process in the past two years, and more.
Read more »As the name suggests, with ad schedule PPC advertisers can choose to show their ads on the select day(s) or hour(s). When your ad is served is just as important as the message it conveys. Ad Schedule assists you in scheduling your ads at the appropriate time.
Read more »Welcome happy readers! During this week’s PPCChat discussion, host Julie F Bacchini discussed all about PPC audits like: do PPCers currently offer any PPC audit services, do they charge for the audits, do they follow any checklist while doing the audits, etc. Here is the screencap of the session.
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