This week;s PPCChat session was focused on Google Marketing Live Event which was held on 24th May 2022. It was a lively session where experts have expressed their views live on the updates & announcements. We have penned down PPCers’s reactions in this recap post.
Read more »We can’t expect clicks, leads, or conversions unless we have impressions. Businesses put in a lot of effort to build up their Google ad campaigns so that they may grow their business. However, seeing zero impressions on their ads can be their greatest nightmare.
Read more »Greetings happy readers! During this week’s PPCChat session, host Julie F Bacchini sought PPCers views on the speaking engagement at a PPC event, what do they think make a great speaker and more.
Read more »The customer’s first encounter with your brand is generally through the landing page. So, it is important for you to create that first impression. A positive landing page experience encourages visitors to act on their decisions.
Read more »This week’s PPCChat session was inspired by the post from Kirk Williams where he focused on keyword match type segmentation & how we can organize our search campaign accounts. Host Julie F Bacchini sought PPCers views on the segmented match types in Google Ads & if Google’s machine learning does it better if they do not segment. Here is the screencap of the entire session.
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