Greetings Happy Readers! With Google Ads ending the ability to create ETAs this week, PPCers expressed their views on creating ETA before the deadline, how long will they wish to run ETAs, have they found an optimal formula for crafting RSAs, and more. Here is a screencap of the entire PPCChat session hosted by Julie F Bacchini.
Read more »Google has added a number of automated tools in recent years, including Smart campaigns, Maximize Conversion Value and Maximize Conversions strategies, Google ad scripts, and others. Performance Max campaigns are the newest addition to its advertising automation solutions.
Read more »Greetings Happy Readers! Here is the screencap of this week’s PPCChat discussion which was hosted by Duane Brown.
Read more »Attribution credits sales to the ad campaign that led to the successful purchase of your product listed on Amazon. However, there is a time frame within which the sales need to take place after the click on your paid advertisement. Only then will it be attributed to the campaign, allowing you to assess its effectiveness.
Read more »Greetings Happy Readers! When it comes to business, setting expectations with clients is very important. In this week’s PPCChat discussion, host Julie F Bacchini sought experts’ views on the importance of expectation setting for clients/stakeholders, have their expectation setting language or process changed with the rise of automation, and more.
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