Here is the screencap of this week’s PPCChat session where host Julie F Bacchini sought experts’ views on the importance of account structure, does it vary by platform? Do changes in the way platforms are set up these days influence PPCer’s account and campaign structures? and more.
Read more »When running Google Ads for Amazon products, precise campaign targeting is crucial for reaching the right audience and maximizing your return on ad spend (ROAS). Amazon sellers face unique challenges, such as limited conversion tracking and no direct access to customer data. This makes it even more important to optimize your targeting strategy to ensure your ads drive high-intent buyers to your Amazon listings.
Read more »Promoting your Amazon store through Google Ads is a powerful strategy to drive targeted traffic and increase sales. This combination offers a dynamic way to grow your brand, enhance visibility, and boost conversions. and maximise sales opportunities.
Read more »During this week’s PPCChat discussion, host Julie F Bacchini talked about how PPC professionals can support the brands they work with amid ongoing economic uncertainty. The discussion covered topics like the potential global trade war sparked by U.S. tariff threats and the updated X lawsuit targeting advertisers.
Read more »Greetings readers! We’re thrilled to share the latest PPC updates in this in-depth monthly roundup. Stay up-to-date and ahead of the curve with these essential insights.
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