Greetings Happy Readers! When it comes to business, setting expectations with clients is very important. In this week’s PPCChat discussion, host Julie F Bacchini sought experts’ views on the importance of expectation setting for clients/stakeholders, have their expectation setting language or process changed with the rise of automation, and more.
Read more »Once your campaign is up and running, the ongoing learning will require you to make changes to your campaign settings. Making a few modifications may not be a huge concern, but making a lot of changes could take up a lot of your time.
Read more »Greetings Happy Readers! During this week’s PPCChat session, host Julie F Bacchini & PPCers discussed the platforms on which experts are advertising for their B2B clients, what is working well, and what are experts’ biggest frustrations in B2B PPC. Here is a screencap of the entire discussion.
Read more »Greetings, dear readers! Here’s another round of top PPC news to keep you informed about the industry’s most recent developments and improvements. This month, Google Marketing Live offered YouTube Shorts, Performance Max improvements, Multisearch, Visual Shopping Ads, and many other features to help us drive better results. We’ve assembled a list of these and other announcements in this article.
Read more »Welcome Happy Readers! This year’s Google Marketing Live was all about Performance Max, YouTube shorts, and Automation. During this week’s PPCChat session, experts expressed their views & reactions on the announced updates & what did they find interesting, PPCers were able to get answers to their queries related to the announcements through Ginny Marvin. Hosted by Julie F Bacchini, here is the screencap of the entire session.
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