Welcome Happy Readers! Second quarter of 2022 was quite productive. Google Marketing Live event had brought many new features such as YouTube shorts, New Asset Library, Performance Max campaign upgrades etc. Here is the quich recap of all the announcements and updates by Google and other major PPC platforms.
Read more »Greetings Happy Readers! With Google Ads ending the ability to create ETAs this week, PPCers expressed their views on creating ETA before the deadline, how long will they wish to run ETAs, have they found an optimal formula for crafting RSAs, and more. Here is a screencap of the entire PPCChat session hosted by Julie F Bacchini.
Read more »Google has added a number of automated tools in recent years, including Smart campaigns, Maximize Conversion Value and Maximize Conversions strategies, Google ad scripts, and others. Performance Max campaigns are the newest addition to its advertising automation solutions.
Read more »Greetings Happy Readers! Here is the screencap of this week’s PPCChat discussion which was hosted by Duane Brown.
Read more »Attribution credits sales to the ad campaign that led to the successful purchase of your product listed on Amazon. However, there is a time frame within which the sales need to take place after the click on your paid advertisement. Only then will it be attributed to the campaign, allowing you to assess its effectiveness.
Read more »
