Greetings Readers! In light of all of the tech layoffs announced in the last week or two, host Julie F Bacchini discussed PPCers concerns on all of the layoffs happening in the tech space and at ad platforms, are their clients and stakeholders concerned, do clients and marketers have any plan in place and more during this week’s PPCChat session.
Read more »Greetings Readers! During this week’s PPCChat session, host Julie F Bacchini discussed how experts are utilizing artificial intelligence in their PPC efforts, the most problematic AI in PPC, What AI tools experts have either used or want to try and more.
Read more »Negative keywords are often necessary for paid search campaigns. But what if you have a large number of campaigns? You might see an increase in negative keyword count too. You might also see that some of these negative keywords are common across multiple campaigns. That’s when a negative keyword list can help you.
Read more »Smart Campaign requires little setup or maintenance and can be created within minutes. However, that might just not be it. There are certain areas that might need advertisers’ intervention. Negative Keywords are one of these crucial elements that need work and upkeep.
Read more »Greetings Readers! During this week’s PPCChat session, host Julie F Bacchini discussed Brand safety in PPC, what is the most pressing brand safety concern today, which paid search platform is best when it comes to handling brand safety and more.
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