Will you be worried if your Google ads are attracting irrelevant clicks? We bet you would, because you will be losing on the desired conversions and precious budget both. This will be the right time to check your search term report for bidded keywords and their close variants.
Read more »Greetings Happy Readers! This week’s PPCChat session was inspired by Kirk William’s article “It’s time to de-frenzy PPC“. During the session, host Julie F Bacchini found out how experts handle emergency requests from clients/stakeholders, do they have any processes in place to handle the frenzied atmosphere, and more.
Read more »Due to uncertain economic conditions, managing PPC is an uphill task. Are experts concerned about the economy relative to the industry as we approach Quarter4? Are their clients bringing up any economic concerns? Are PPCers seeing any impact on the accounts they handle? These were the questions for which host Julie F Bacchini sought answers from PPC experts.
Read more »Amazon PPC has recently emerged as a major ad platform. It gives sellers the chance to move their product listings ahead of their rivals. But setting up the right campaigns and managing them efficiently can be challenging.
Read more »Missed out on the essential announcements & updates from major PPC platforms? Here is a quick recap of what was trending in the month of August. We hope you will find some helpful insights in this month’s roundup.
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