On the subject of negative keywords, much has already been said. For marketers. negative keywords aid in focusing on the essential search terms for your company and excluding those that are not. They assist marketers in raising their ACoS and are a means of achieving desired growth and success.
Read more »Greetings Readers! Data is all PPCers look for and get worried for. During this week’s PPCChat session, host Julie F Bacchini discussed the change in the quality of PPC data, any data points that experts are worried about going fully away and more.
Read more »Greetings Readers! As always, this week’s PPChat session was hosted by Julie F Bacchini who sought PPCers views on their PPC career path, what has their career journey looked like? did they struggle at any point in their PPC career? and more. Here is the screencap of the entire discussion.
Read more »A negative keyword list helps you capture a list of those irrelevant terms that can be applied to multiple campaigns. For Shopping and Performance Max campaigns, this option was previously unavailable. However, with the recent introduction of account-level negative keywords, advertisers can now include negative keywords in these campaigns as well.
Read more »Greetings Readers! PPC experts expressed their views on the PPC industry in 2023 during this week’s discussion which was hosted by Julie F Bacchini. Is there anything positive or negative about the PPC industry according to experts, what kind of change would they wish to see in PPC industry were some of the questions discussed during the session.
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