Greetings Readers! Hosted by Julie F Bacchini, this week’s PPCChat session was focused on the recent news of mass layoffs in tech companies like Twitter, Meta etc, what challenges PPC experts are facing, have they seen any impacts on platforms on which they are managing advertising and more.
Read more »The Flywheel effect on PPC growth is based on the idea that there are some key elements in paid search, which if focused on for a period of time, gains momentum and creates a suitable environment for your campaign to grow.
Read more »Greetings Readers! Here is a full review of the PPCChat session this week, which focused on Ecommerce for this holiday season. Duane Brown led the discussion this week.
Read more »If you run Google Ads for your Amazon listed products, then Amazon Attribution is a familiar term for your business. Attribution is the technique of determining the source directing traffic to your Amazon product listing for those who are not familiar with it. It assists in evaluating cross-channel performance. It not only aids in allocating sales to the appropriate source but also aids in locating the source that is influencing sales.
Read more »Greetings Readers! In this week’s PPCChat, host Julie F Bacchini was joined by Marc Poirier who sought experts’ views on programmatic advertising and its challenges or frustrations. Marc also answered PPCers questions regarding the best use cases for programmatic for Google advertisers, the difference between traditional PPC and Programmatic advertising, and more
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