One of the most essential aspects of PPC is keywords and their match types. Due to the changes made in match-type behavior over the last few years, close variants of your keyword get matched more often to the search queries. We wrote a post about its impact on overall performance. Check it out here.
Read more »Greetings Readers! This week’s PPCChat discussion was a lively one. Ginny Marvin has joined host Julie F Bacchini to answer PPCers’ queries about Performance Max and its features like automated bid strategy, removing certain info from headlines, etc. Apart from PMax, content targeting changes in YouTube, targeting issues in Google ads, and more were also discussed.
Read more »In the third quarter of 2022, Tinuiti, a US-based digital marketing firm, published the Google Ads Benchmark Report. Based on anonymized Google programme performance data, the following are some of the study’s key findings.
Read more »Greetings Readers! Here is the complete recap of this week’s PPCChat session which was based on Meta & TikTok ads and importance of these creative strategies for Q4. This week’s discussion was handlled by Julie F Bacchini & guest host Courtney Alexander.
Read more »Hello Happy Readers! The competitive analysis provides you with a more thorough picture of the PPC environment surrounding your products or services. But do PPCers do this for their clients? Do they use any tools while performing the competitive analysis? what is their biggest challenge competitively? All these and more questions were answered in this week’s PPCChat session which was hosted by Julie F Bacchini.
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