Greetings Readers! Here is a full review of the PPCChat session this week, which focused on Ecommerce for this holiday season. Duane Brown led the discussion this week.
Read more »If you run Google Ads for your Amazon listed products, then Amazon Attribution is a familiar term for your business. Attribution is the technique of determining the source directing traffic to your Amazon product listing for those who are not familiar with it. It assists in evaluating cross-channel performance. It not only aids in allocating sales to the appropriate source but also aids in locating the source that is influencing sales.
Read more »Greetings Readers! In this week’s PPCChat, host Julie F Bacchini was joined by Marc Poirier who sought experts’ views on programmatic advertising and its challenges or frustrations. Marc also answered PPCers questions regarding the best use cases for programmatic for Google advertisers, the difference between traditional PPC and Programmatic advertising, and more
Read more »Greetings Readers! To keep you informed of the most recent innovations and changes in the PPC industry, here is another round of the top PPC news. The roundup for this month should give you some insightful information.
Read more »The Amazon Ads Benchmark Report for Q3, 2022 was shared by Tinuiti, a US-based digital marketing firm. Based on anonymized performance information from Amazon projects managed by Tinuiti, some of the study’s key findings are documented below.
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