Welcome Readers! During this week’s PPCChat session, host Julie F Bacchini and guest co-host Martha Pierce discussed ways to measure experts’ PPC efforts, how PPCers are using data from outside of PPC to influence their paid search or paid social efforts, is there any tool/resource to help have the most holistic view and more.
Read more »Greetings, dear readers! Here is another round of the most important PPC news to keep you updated on the most current changes and advancements in the industry. A few of the enhancements include Google’s plan to phase out similar audience targeting in 2023, video ads on Microsoft Audience Network, and Google ad script for controlling ad spend on display networks.
Read more »Greetings Happy Readers! Host Julie F Bacchini and guest host Akvile DeFazio discussed the benefits of advertising during Q5, the tools PPCers use for motivating ideas for campaigns and marketing in Q5. how have their paid social efforts gone so far and more during this week’s PPCChat session.
Read more »Greetings Readers! Here is a recap of this week’s PPCChat session. The session was hosted by Julie F Bacchini who discussed the topic “What We Are Thankful for in PPC” today.
Read more »A year ago, we examined close variant data to see the effect it had on Google Search Ads’ overall performance. We were able to conclude that adding the close variants had a substantial influence on CPA and contributed to shelling out a sizable portion of the advertising cost.
Read more »
