Running ads on Google is an important step for advertisers wanting to promote their products or services. Further to it, understanding its performance becomes pivotal for its sustainable success.
Read more »Greetings Readers! During this week’s PPCChat session, PPCers shared their experiences with Performance Max, did they find PMax performed differently for e-comm and lead gen?, did they face any challenges while setting up PMax? and more. Here is the screencap of the entire discussion which was hosted by Julie F Bacchini and guest host Menachem Ani.
Read more »Greetings Readers! During this week’s PPCChat discussion, host Julie F Bacchini sought experts’ views on their clients and stakeholders, do clients ask a lot of questions? do PPCers encourage them by satisfying their queries? and more.
Read more »We, at Karooya, are strong advocates of the usage of negative keywords in paid search advertising. The impact it has on the advertising spend cannot be missed. As a result, it is critical to monitor your negative keywords to prevent budget exhaustion.
Read more »Missed out on the crucial changes and announcements from the leading PPC platforms? This is a brief summary of what was popular in the month of February. The roundup for this month is intended to provide you with some useful information.
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