Hello, Readers! Looking to stay updated on the latest PPC developments? You’re in the right place! Here’s a summary of the announcements and feature enhancements that have captured the attention of industry experts.
Read more »Amazon Attribution allows sellers to track the impact of external advertising, such as Google Ads, on their Amazon product sales. By using Amazon Attribution, you can measure how effective your Google Ads campaigns are in driving traffic and sales on Amazon.
Read more »Whether you are a seasoned marketer or new to PPC, PPC tools and time-saving techniques help to enhance overall productivity. During this week’s PPCChat session, hosted by Julie F Bacchini, participants discussed the tools that assist PPC professionals in managing their campaigns, shared their favorite time-saving tips for PPC management, and covered much more.
Read more »What is the ideal workload for PPC professionals? Do they have a limit on how many accounts can they manage? What do experts do if they find themselves with an unreasonable workload? These and more questions were discussed during this week’s PPCChat session hosted by Julie F Bacchini.
Read more »The digital advertising landscape has seen significant shifts over the last few years, with changes in consumer behavior, economic conditions, and competition driving fluctuations in Cost-Per-Click (CPC) across Google Paid Search, Google Shopping Ads, and Google Text Ads. Drawing on data from Tinuiti reports, this post explores the trends in CPC from the first quarter of 2020 to the second quarter of 2024.
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