Greetings Readers! During this week’s PPCChat session, host Julie F Bacchini discussed how experts are utilizing artificial intelligence in their PPC efforts, the most problematic AI in PPC, What AI tools experts have either used or want to try and more.
Read more »Negative keywords are often necessary for paid search campaigns. But what if you have a large number of campaigns? You might see an increase in negative keyword count too. You might also see that some of these negative keywords are common across multiple campaigns. That’s when a negative keyword list can help you.
Read more »Smart Campaign requires little setup or maintenance and can be created within minutes. However, that might just not be it. There are certain areas that might need advertisers’ intervention. Negative Keywords are one of these crucial elements that need work and upkeep.
Read more »Greetings Readers! During this week’s PPCChat session, host Julie F Bacchini discussed Brand safety in PPC, what is the most pressing brand safety concern today, which paid search platform is best when it comes to handling brand safety and more.
Read more »Greetings Readers! This week’s PPCChat session is summarised here. “Q5 – What did we see & learn” was the session’s main theme, which was presented by host Julie F Bacchini.
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