Greetings Readers! During this week’s PPCChat discussion, host Julie F Bacchini sought experts’ views on their clients and stakeholders, do clients ask a lot of questions? do PPCers encourage them by satisfying their queries? and more.
Read more »We, at Karooya, are strong advocates of the usage of negative keywords in paid search advertising. The impact it has on the advertising spend cannot be missed. As a result, it is critical to monitor your negative keywords to prevent budget exhaustion.
Read more »Missed out on the crucial changes and announcements from the leading PPC platforms? This is a brief summary of what was popular in the month of February. The roundup for this month is intended to provide you with some useful information.
Read more »Greetings Readers! During this week’s PPCChat session, host Julie F Bacchini sought PPCers views on the functionalities of Google Analytics 4, have they found any resources which can help them to use GA4 properly? are they finding it difficult to collect the data? and more.
Read more »On the subject of negative keywords, much has already been said. For marketers. negative keywords aid in focusing on the essential search terms for your company and excluding those that are not. They assist marketers in raising their ACoS and are a means of achieving desired growth and success.
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