Greetings Readers! AI and PPC are two areas that are becoming increasingly intertwined. During this week’s discussion, host Julie F Bacchini sought PPCers views on the aspects of AI that are helpful for PPC, what is on their AI wish list for PPC and more.
Read more »Using ChatGPT to generate suggestions for negative keywords could save time and effort compared to manually researching and selecting negative keywords. Although ChatGPT utilizes advanced machine learning algorithms to generate relevant negative keyword ideas, it may not account for the most current or industry-specific keywords that could impact your campaign’s performance.
Read more »Greetings readers! Here is the screencap of this week’s PPChat session where experts discussed their experiences regarding performance dip for the accounts they manage, how do they explain this to their clients and more. This week’s session was hosted by Julie F Bacchini.
Read more »Do you want your Amazon advertising campaign to perform better? Negative keywords can help you spend less money and can prevent uninterested consumers from clicking your ads.
Read more »Greetings Readers! Host Julie F Bacchini and guest host Ginny Marvin discussed about testing the new Broad match in Google ads during this week’s PPCChat session. Here is the screencap of the entire session.
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