During this week’s PPCChat session, host Julie F Bacchini sought expert views on the PPC platforms, which one is working for them and which one is most challenging. Here is the screencap of the entire discussion.
Read more »Here is a roundup of the most important PPC news to keep you up-to-date on the latest changes and advancements in the industry. Some of the enhancements include two new upgrades in Google’s Performance Max, Microsoft Advertisings logo extension and the introduction of Performance Max, and more.
Read more »Tinuiti, a US-based digital marketing agency, presents the Q2 2023 Digital Ads Benchmark Report, offering valuable insights into the latest trends for Google, Meta, Amazon, and various other platforms. This report draws from anonymized performance data collected from Tinuiti’s managed advertising programs and showcases several noteworthy findings, as outlined below.
Read more »How do PPC experts manage their business? Do they make agreements or contracts with clients for better understanding? What is the biggest challenge on the business side of PPC? These were some of the questions host Julie F Bacchini sought answers for during this week’s PPCChat discussion.
Read more »Single Keyword Ad Groups (SKAGs) have long been recognized as a powerful strategy in pay-per-click (PPC) advertising. It is a Google Ads bidding strategy that focuses on creating and managing individual ad groups for each keyword allowing advertisers to target their ads more precisely and improve their click-through rate (CTR).
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