Greeting readers! Presenting another edition of significant PPC news to ensure you are well informed about the latest developments and improvements in the industry. A few of the developments include enhanced GA4 conversion import, new validations for Google ads account names, the coming of generative AI to Google ads, professional service ads in Microsoft advertising and more.
Read more »Testing bidding strategies with Google Ads experiments can help advertisers determine the most effective approach for achieving their advertising goals. Having a good understanding of the bidding strategy that works for your campaign can contribute to achieving a higher return on ad spend.
Read more »Hello readers! The PPCChat sessions serve as a valuable resource for staying informed on the latest perspectives and challenges faced by the PPC industry’s experts. This week’s discussion focused on the recent Facebook platform meltdown and its impact on PPC professionals, with Julie F Bacchini hosting the session.
Read more »Greetings Readers! AI and PPC are two areas that are becoming increasingly intertwined. During this week’s discussion, host Julie F Bacchini sought PPCers views on the aspects of AI that are helpful for PPC, what is on their AI wish list for PPC and more.
Read more »Using ChatGPT to generate suggestions for negative keywords could save time and effort compared to manually researching and selecting negative keywords. Although ChatGPT utilizes advanced machine learning algorithms to generate relevant negative keyword ideas, it may not account for the most current or industry-specific keywords that could impact your campaign’s performance.
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