Julie F Bacchini recently hosted a discussion among PPC professionals, who shared their perspectives on the evolving landscape of Tracking, Targeting, and Attribution within the PPC industry. The participants engaged in conversations about their current areas of focus and outlined their strategies for addressing and equipping themselves for the upcoming months. Below is a screenshot capturing the discussion.
Read more »Using Amazon advertising to attract customers to your product listings can boost sales. However, it’s essential to assess whether your advertising budget is being utilized effectively. Analyzing ACoS can help you gauge if you’re making wise use of your PPC budget.
Read more »Greetings readers! With all the buzz about AI and now AR/VR from Apple yesterday, this week’s PPCChat discussion sought experts’ views on AI being overly popular or overhyped, their thoughts about AR/VR technologies and their importance and more. Hosted by Julie F Bacchini, here is the screencap of the entire session.
Read more »Greetings and welcome to the May 2023 edition of PPC News. This month brought numerous feature updates from the Google Marketing Live event. Some of these updates include the introduction of Generative AI in Search and Performance max campaigns, the implementation of new brand restrictions for broad match, the unveiling of AI solutions tailored for retailers to achieve profitable growth, and much more. We have compiled a comprehensive summary of these announcements and more in this post.
Read more »Greetings readers! The focus of this week’s PPCChat revolved around Google Marketing Live. Julie F Bacchini, the host, was accompanied by Ginny Marvin, who addressed the concerns and doubts raised by experts regarding the updates and features revealed during GML 2023.
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