Is Google squeezing every penny out of advertisers? These slides dive into accusations that Google manipulates search ad auctions, potentially leading to higher advertising costs for everyone, and impacting competition and user experience in online advertising.
Read more »Every PPC expert goes through a PPC struggle in his/her life. What are experts’ biggest struggles in the business side of their PPC and Are they experiencing any struggles talking to clients or stakeholders about the Google and DOJ antitrust trial? These and more questions were answered during this week’s PPCChat session which Julie F Bacchini hosted.
Read more »Launching a successful campaign on Amazon requires careful preparation and planning. Use this pre-campaign checklist to ensure you’re ready to maximize your Amazon advertising efforts:
Read more »This week’s PPCChat session drew inspiration from Navah Hopkins‘s article which paid a heartfelt tribute to the late, great Mark Irvine and how he encouraged her to “do less.”. Here is the screencap of the entire session where host Julie F Bacchini sought experts thoughts on the struggle areas in PPC, how do they handle when life gets challenging outside of work and what do they think about work and life balance.
Read more »Are you struggling to understand why the minimum bid for your keywords in Google Ads seems unusually high? In our latest post, we’ll tackle some of the most commonly asked questions about minimum bids in paid search.
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