Greetings readers! With all the buzz about AI and now AR/VR from Apple yesterday, this week’s PPCChat discussion sought experts’ views on AI being overly popular or overhyped, their thoughts about AR/VR technologies and their importance and more. Hosted by Julie F Bacchini, here is the screencap of the entire session.
Read more »Greetings and welcome to the May 2023 edition of PPC News. This month brought numerous feature updates from the Google Marketing Live event. Some of these updates include the introduction of Generative AI in Search and Performance max campaigns, the implementation of new brand restrictions for broad match, the unveiling of AI solutions tailored for retailers to achieve profitable growth, and much more. We have compiled a comprehensive summary of these announcements and more in this post.
Read more »Greetings readers! The focus of this week’s PPCChat revolved around Google Marketing Live. Julie F Bacchini, the host, was accompanied by Ginny Marvin, who addressed the concerns and doubts raised by experts regarding the updates and features revealed during GML 2023.
Read more »The PPCChat session for this week revolved around the Google Marketing Live Event that took place on May 23rd, 2023. It was an engaging discussion where experts shared their live perspectives on the latest updates and announcements. In this recap post, we have documented the reactions of PPCers during the session.
Read more »Small businesses often hesitate to invest in marketing initiatives, fearing that it may drain their limited budget. By adopting a strategic approach, businesses can unlock the potential of specific marketing options to achieve exceptional results. One such marketing option is PPC.
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