In this week’s PPCChat session, host Julie F Bacchini invited experts to share their views on ethical marketing, discuss tactics that PPC professionals consider unethical, explore whether ad platforms influence ethical versus unethical behavior, and consider if anything can be done to make the world more ethical.
Read more »Hello, Readers! Here’s the latest update on the most recent innovations and changes in the PPC industry. This month’s roundup aims to provide you with valuable insights.
Read more »When running Google Ads to promote your Amazon products, a well-structured campaign is key to maximizing your return on investment (ROI). From keyword match types to campaign organization, every element plays a crucial role in ensuring that your ads are targeting the right audience while minimizing irrelevant clicks. This guide will walk you through the essential aspects of structuring a successful Google Ads campaign for Amazon products.
Read more »The PPC industry is vast, and experts often encounter challenging experiences with clients, ad platforms, and personal lessons that turn into lifelong horror stories. Here’s a screencap from this week’s PPCChat session, hosted by Julie F Bacchini.
Read more »Tinuit’s Q3 2024 Benchmark Report sheds light on the latest digital advertising trends. Analyzing anonymized performance data from its managed campaigns, the report offers a deep dive into the performance of platforms like Google, Meta, Amazon, and more.
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