Greetings, Readers! Want to stay up-to-date on the latest PPC news? Look no further! Here is a summary of the announcements and feature enhancements that have experts talking about.
Read more »When creating and managing Google Ads, it’s crucial to avoid certain advertising mistakes that can hinder your campaign’s effectiveness. Reviewing and adjusting certain default settings will ensure optimal performance and avoid potential pitfalls. To ensure optimal performance and avoid potential pitfalls, it is imperative to thoroughly review and make necessary adjustments to certain default settings.
Read more »During this week’s PPCChat discussion, host Julie F Bacchini sought experts’ views on GA4, how comfortable they are working in GA4, the biggest challenges working in GA4, what is missing in GA4 which was available in universal analytics and more.
Read more »Julie F Bacchini recently hosted a discussion among PPC professionals, who shared their perspectives on the evolving landscape of Tracking, Targeting, and Attribution within the PPC industry. The participants engaged in conversations about their current areas of focus and outlined their strategies for addressing and equipping themselves for the upcoming months. Below is a screenshot capturing the discussion.
Read more »Using Amazon advertising to attract customers to your product listings can boost sales. However, it’s essential to assess whether your advertising budget is being utilized effectively. Analyzing ACoS can help you gauge if you’re making wise use of your PPC budget.
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