We all like to wish for something good during the holiday season. Like every year, host Julie F Bacchini discussed the PPC Holiday Wish List with experts to know their wish list for PPC platforms, the PPC industry and PPC clients or stakeholders.
Read more »In paid search advertising, audiences are key to success. By effectively segmenting your target markets, you can improve bidding and targeting, boosting overall campaign performance.
Read more »During this week’s PPCChat session, host Julie F Bacchini discussed the most common PPC strategy or execution issues experts are facing nowadays and how they address these issues.
Read more »Google responds to Chrome’s third-party cookie changes with the Privacy Sandbox Protected Audience API, ensuring privacy and effective re-engagement. Microsoft Advertising introduces Monetize Insights for streamlined revenue monitoring, while Google enhances holiday shopping experiences. Explore these updates and more for a comprehensive understanding of the evolving digital advertising landscape.
Read more »During this week’s post-Black Friday review chat, host Julie F Bacchini sought experts’ views on Black Friday/Cyber Monday promotions, How were the results of the promotions? For what types of products or services they did the promotions for and more.
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