As the fourth quarter rapidly approaches, it’s only natural to inquire if PPC experts are fully prepared for Q4, are they strategizing differently for Q4 in 2023? Do their budgeting tactics vary across different platforms? What are their personal expectations for how Q4 will unfold this year? These were some of the questions that host Julie F Bacchini sought to address during this week’s PPCChat discussion.
Read more »During this week’s PPCChat discussion, host Julie F Bacchini revisited PPC myths that are still out there and how PPCers might go about finally busting them.
Read more »Performing a PPC (Pay-Per-Click) audit for your competition is a valuable exercise to gain insights into their strategies, identify strengths and weaknesses, and inform your own PPC strategy.
Read more »“What Should We Reasonably Expect From Platforms?” seemed like a good topic for this week’s PPCChat discussion as yesterday, one of Google’s antitrust trials started & Apple’s big event too. Here is the screencap of the entire session which was hosted by Julie F Bacchini.
Read more »PPC platforms and bidding are two sides of the same coin. Your bid is crucial in determining the ad’s placement and timing. While it’s not the sole factor influencing traffic, it serves as the initial stride towards realizing your PPC objectives.
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