To keep up with this ever-changing PPC industry, experts need to be alert and updated. How do they keep themselves updated? , Do economic and technical updates or changes affect their strategies? , Do they wish to have a source that can help them to keep up with all this stuff? These questions and more were answered during this week’s PPCChat session which was hosted by Julie F Bacchini.
Read more »Have you perhaps missed some of the prominent PPC updates shared in August? Here’s a concise rundown of the content that was gaining attention.
Read more »Handling clients is the biggest challenge for PPC experts. During this week’s PPCChat discussion, host Julie F Bacchini sought experts’ views on red flag deal breakers, what they consider to be a red flag while interacting with a client, what traits can make a problem client and more.
Read more »Advertisers may use trademark terms as keywords or in the ad text on Google Ads. However, if using a trademark in an ad causes confusion or weakens its uniqueness, it may result in legal action for trademark infringement.
Read more »Segments in Google Ads are crucial for refining your advertising strategy. This granular data it provides empowers advertisers to make informed decisions, optimize targeting, and maximize ROI by tailoring your approach to various audience segments.
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