During this week’s PPCChat discussion, host Julie F Bacchini revisited PPC myths that are still out there and how PPCers might go about finally busting them.
Read more »Performing a PPC (Pay-Per-Click) audit for your competition is a valuable exercise to gain insights into their strategies, identify strengths and weaknesses, and inform your own PPC strategy.
Read more »“What Should We Reasonably Expect From Platforms?” seemed like a good topic for this week’s PPCChat discussion as yesterday, one of Google’s antitrust trials started & Apple’s big event too. Here is the screencap of the entire session which was hosted by Julie F Bacchini.
Read more »PPC platforms and bidding are two sides of the same coin. Your bid is crucial in determining the ad’s placement and timing. While it’s not the sole factor influencing traffic, it serves as the initial stride towards realizing your PPC objectives.
Read more »To keep up with this ever-changing PPC industry, experts need to be alert and updated. How do they keep themselves updated? , Do economic and technical updates or changes affect their strategies? , Do they wish to have a source that can help them to keep up with all this stuff? These questions and more were answered during this week’s PPCChat session which was hosted by Julie F Bacchini.
Read more »
