For marketing professionals managing extensive campaigns and ad groups, accurately attributing traffic sources can be a complex challenge. This blog post explores a valuable technique: bulk adding campaign and ad group names as custom parameters, that will help you gain immediate efficiency and unlock deeper data insights to optimize your campaigns. In this post, we discuss the fundamental steps that will help you gain control over campaign performance, make strategic decisions, and effectively maximize outcomes.
Read more »Firing clients can be a very anxiety-inducing topic and many experts face this in their PPC journey. During this week’s PPCChat discussion, host Julie F Bacchini found out the circumstances due to which PPCers had to fire a client, what was client’s reaction, what was the hardest part of firing a client and more.
Read more »Energize your digital advertising strategy with Tinuiti’s Q4 report. This analytics-driven examination of Google, Meta, Amazon, and other platforms, utilizing anonymized campaign data, offers actionable insights for making informed decisions.
Read more »Hello, esteemed PPC professionals! We are delighted to share the latest happenings in the PPC arena through this in-depth monthly compilation. Stay well-informed and ahead of the curve with these essential insights.
Read more »In the lives of PPCers, they all go through phases when they don’t love their jobs and this week’s PPCChat session was based on the same. Host Julie F Bacchini shed light on the time when they felt a lack of enjoyment in their PPC work, Is there a particular part of PPC that tends to make them feel more burnt out and more.
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