Broad Match led campaigns fair well than its counterpart Broad Match Modifier, debates Jon Mette. He shares data that reveals how Broad match brings 85% more conversions than Broad Match Modifier.
This week’s edition of PPC news consolidates articles pertaining to upgraded URL migration guide, split testing PPC ads, using Shopping Campaigns optimally, guide to use Google AdWords with Google Analytics and more.
It is always very important to know that how people are interacting with the landing page that you are showing to them. Landing pages play a vital role in making customer aware about your services and ultimately getting them converted.
The PPC space holds scope to learn and unlearn. The last week covered topics on match types, the new AdWords Keyword Planner, the countdown customizer along with a recap of SMX Advanced session on Ad Creation.
From the SMX Advanced 2015, here are the links to presentations on paid search marketing:
