In 2014, Google announced the change in keyword matching behaviour for Exact Match and Phrase Match. You can no longer opt-out of the “Close Variants.” The close variants include singular and plural forms, stemmings, misspelling of your keywords. It means, if you have a keyword [blue widget], your ads will get shown for queries like “blue widgets,” “blue widgetry”, “blue wigdet” and so on.
Gear up for a bunch of informative articles on AdWords, published the last week. The news captured monetizing developer apps, understanding A/B testing for your campaigns, expert tips shared on live chat, using reporting tools to its best, know-how of AdWords features and more.
On Sunday morning (or Saturday late night in US), we received an email from Google AdWords, about an error in reported conversion values. The AdWords users who use AdWords Scripts, automated reports or the AdWords APIs, are affected by this error.
From Google’s announcement of location specific mobile ads to tips from PPC expert Melissa, here’s the synopsis of the stories that will be ‘food for thought‘ for your PPC campaigns:
With the new AdWords Editor launched last week, there is a lot to explore and implement. Here are some other interesting reads that help you understand how to optimally design display ads, analyze travel paid search, know more about voice search, evaluate whether Facebook PPC campaign is for you or not and more.
