The Quarter 2 report by Merkel|RKG shares valuable insights on Google brand keywords, performance of display advertising, growth of organic search and more. The observations reported can be instrumental for your marketing activities. So, go ahead and probe into their analysis.
‘Negative keywords are tricky and difficult’. This is a misconceived notion that many marketers carry. If you have mastered in creating PPC campaigns then negative keywords is no hard nut to crack. But if still you go weak on your knees, just with the thought of negative keywords and their match types, we will build your confidence in it.
This week witnessed some extraordinary changes by AdWords and Bing. Some are WIP while some have left too much on the plate to be explored.
AdGooroo’s Q1 2015, report on Apparel and Paid Search gave perspective on the advertising activity of top 1000 apparel keywords. Claiming that about $183 million are spent by advertisers on these keywords, they further shared:
Add local ratings to your search ads and make your business look more convincing than your competitors. Do you have a small PPC budget? Your campaigns can return profits too. All this and many more insightful articles in this edition of PPC News.
