IndianStartupChat is a weekly podcast series on new startups in India and their ecosystem. Moderated by Lakshmi Rebecca, the discussion is spearheaded by Ravi Gururaj, Entrepreneur & NASSCOM Product Council Member and Mukund Mohan, Director at Microsoft Ventures. This podcast , which is the 10th in their series, has the members discussing on starting and scaling up a SAAS based startup.
Starting 10th Aug 2015 Google has restricted unsupported, unauthorized, and unpublished usage of autocomplete API. What this means is that developers who had incorporated autocomplete feature as a ‘service offering’ independent of Google Search, can no longer do so. This is bad news for developers building interesting apps using these APIs.
Learn about the new automated extensions in Shopping Ads, tips on adding negative keywords, an article on Automation eBook’s Ad Testing chapter, custom columns in adwords and cool ad customizers function. From the key essential keyword strategies to why B2B’s should invest PPC campaigns, this week’s PPC domain saw articles educating about some unknown and unexplored AdWords features.
Negative Keywords simplify the task of getting relevant traffic to your website. So instead of wasting money on unwanted clicks you can add terms as negative keywords if they are irrelevant or are low performing. But, it requires a lot of time and effort to understand which terms need to be listed as negative keywords. The impact it may have on your account is immense. So if you aren’t sure about a search term then you must do a little study before considering it irrelevant.
PageFair in collaboration with Adobe has released their third annual report on Ad Blocking. Ad Blocking blocks the interface between the web browser and ad service provider. The popular ways to do so is through ad blocking extensions such as AdBlock Plus and AdBlock, DNS or VPNs solution etc. This report shares insight on how Ad Blocking software usage has been growing, its regional and global impact and how it is affecting the mobile advertising space.
