With location targeting marketers can focus their ads towards audience their business wishes to cater. Further, they can track the performance of their ads in the locations targeted by reviewing the Geographic and User Location Reports.
Learn how to make your Google Shopping Campaigns effective, how to generate keyword ideas, how to set up audiences in your campaign, and more in the weekly coverage of PPC articles. Also, understand the role of Cost Data in AdWords Attribution Modeling.
As a PPCer, you would have pre-decided on some negative keywords that you would want to assign to your campaign. Part of such irrelevant terms are the ‘curse words’ or swear words. Marketers do not want to in any way show their ads for such words. But are all search terms with the cuss words really irrelevant? Users now generally enter into a dialogue or a conversation with the search engine platform. As a result of which the queries replicate the language they use in their everyday life. It might startle many that some search queries with the curse words might just be the queries that you would want to convert.
Know how to revive your PPC campaign, when PPC is an option to opt for, how to optimize your keywords, how to harmonize the AdWords extension. Other articles on negative keywords list AdWords script and Bing’s tentative ad extensions covered in this week’s PPC news.
Campaign settings are a great way to determine how your ad will perform. But these settings are by default set by Google Ads which may not work for your business. A PPCer might knowingly or unknowingly overlook them assuming the settings to be effective as it is. That is definitely not the approach to follow. Google Ads just gives us a primer on the settings, which need to be edited to suit one’s marketing objective. Not only does it let you target better but it also controls the cost of your campaigns.
