Do you have a business that runs on specific hours of a day or is closed on weekends? Are you then, running your ads during those unproductive hours or days? If the answer is yes, then you are surely wasting money on clicks that do not result in conversions. Assuming you have incorporated the conversion tracking for your campaigns, within no time you would start noticing from where the conversions are coming. With Ad Scheduling another layer gets added, as you get insight on ‘When’ the conversions are taking place.
With consumer behavior witnessing evolution and with Google trying to be present at each of their micro-moments, for advertisers too it is crucial to put the pieces together and determine where their customers are actually coming from. To help marketers, Google introduced Cross-Device Conversion a few years back. Initially they started with cross device conversion for search ads but was later extended for Display Ads as well.
Achieve the ultimate conversion rate, nail the art of writing compelling ad copies, avoid making the common mistakes in AdWords, understand the importance of sitelink extensions. All this and more covered in this week’s PPC news compilation of articles.
If advertisers want to replicate Ad Schedule across all campaigns through Bing’s web interface, they have to do it manually which is time taking task. On the other hand, doing it manually also increases the risk of making errors. To save time and make the process error-free, advertisers can make bulk edits easily through Bing Ads Editor.
Google announced new enhancements in Ad Customizers and optimized the way negative keywords can now be viewed. Amazon launched new features under the Amazon Sponsor Product, the difference advertising mediums your business should explore, recap of the SMX East session on topping with your seasonal SEM campaigns and more.
