In this revolving PPC industry, new features and updates help advertisers to reach new audiences, creating more personalized and interactive ad formats and more. In this month’s PPC roundup, we have penned down some important announcements and updates from major PPC platforms.
Read more »Sometimes PPC mistakes can be big. This week’s PPCChat session was all about those big mistakes and how PPCers dealt with them. Here is a screenshot of the entire discussion, hosted by Julie F Bacchini.
Read more »Smart Bidding in Google Ads is an automated bidding strategy that utilizes machine learning and historical data to optimize bidding decisions. Smart Bidding empowers advertisers to make real-time, data-driven bidding decisions that maximize conversions and ROI. In this dynamic landscape, an automated approach that adapts to user behavior and campaign objectives ensures that advertisers allocate their budget efficiently and target the right audience segments.
Read more »With location targeting, marketers can show their ads directly to their desired audience. Not specifying your locations or ignoring the proper targeting settings in your Google Ads can quickly drain your daily budget.
Read more »Here is the complete screencap of this week’s PPCChat session. The theme of the discussion was “Performance Max & Demand Gen in Google Ads” and the session was hosted by Julie F Bacchini.
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