This year witnessed many up-gradations and new announcements in AdWords features and products. All meant with the intent to simplify the workflow and streamline the process of reaching out to intended audience. Also, the ads have been made richer to offer relevant content that meets the user expectation and brings a successful closure to the moment he is in.
Google announced improvements in automated bidding and announced the launch of Smart Goals to optimize visits in AdWords. Understand about customer match, the techniques to improve your ROI, boosting sales during Christmas season and exploring the advantages of conversion reporting column. All these articles and more covered in this week’s PPC News.
Here are the latest articles in the PPC domain handpicked for you. A helpful guide on setting your Gmail Sponsored Campaign and Customer Match, how to increase sales with the help of RLSA campaigns, strategies to adopt to optimize your campaigns for holiday season and new ad format launched by Google to drive app installs.
Keyword match types contribute in improving campaign performance as it helps you target your ads better. They define how a user’s search intent must match the keyword and thereafter display your ad or not on the Bing’s Search Engine platform. You can exclude certain keywords from showing your ads by defining them as negative keywords. All these specifications helps control your campaign better and reach a targeted audience with the intent of meeting their search intent.
Negative Keywords controls when you want to show your ad. But what decides that? The negative keyword match types play a pivotal role in deciding how closely a keyword must match the user’s search intent resulting in either showing your ad or blocking it.
