The first quarter of year 2016 witnessed some major changes in the way the SERP will show your ads. With the removal of right side ads and introduction of 4 ads on top-of-page, new avenues are opened for advertisers. Not only this, a thorough study on the change shows how the update has impacted businesses. This quarter also saw AdWords API updated, automated bidding revamped and AdWords app launched on iOS. Check out this quarter’s trending updates.
[Update as on 28th April, 2020: This post has been updated with some new links]
Keywords are the most important component of a PPC campaign. Through proper keyword mapping with your ad and your landing page content you can achieve the desired campaign objectives. You might have often clubbed similar keyword sets under one ad group hoping it would serve the purpose. The one catch with this approach is that not all keywords exactly match with the ad that gets triggered.
Get AdWords Script to break down the QS attributes for each keyword, manage shopping ads, finding duplicate products and more. Download the new AdWords API, updated with new changes, make your DSA campaign quicker by using the newly launched ‘Recommended Bids’, get insight on how the removal of right ads have impacted the PPC space.
When a user searching for something sees a relevant ad, clicks on it, and visits the advertiser’s landing page, Google wants that entire experience to be good. Quality Score for keywords is a Google’s way of ensuring that advertisers create most relevant ads and landing pages for the search terms. Google awards, by means of a lower Cost Per Click, those who take great effort of ensuring right ads are shown for right keywords and the landing page is relevant to the keyword.
Witnessing a slump in your PPC campaigns and unable to ascertain what is leading to that? You can take help from Bing’s customized reports that helps you get insight into where your impressions are losing out on and what steps you can take actions to control further loss. This information is shared by the ‘Share of Voice Report’.
