A range of changes announced throughout this year has impacted the paid search landscape. On one hand it offers customers with easy access to information that they are searching for and on the other hand, advertisers are given ample opportunities to showcase relevant content. Such actions brings about meeting customer expectations and helping advertisers have an upper hand in getting desired leads for their business.
A search term is used by marketers to ascertain whether they want to bid for that term to show their ad or block it from displaying their ads. As much bidded keywords play a pivotal role in running ads, negative keywords add on by controlling the ad from driving unwanted traffic and hence unwanted ad spend.
Don’t miss the top announcements of the year 2015 and learn which ones could be adopted for your PPC strategy the next year. Also, learn about the Smart Goals feature and how it may actually be a beneficial tool for your business. Know about the common mistakes made in call tracking, make PPC work for your business, the optimal AdWords CPC and more.
PPC experts share their view point and experience of newly launched features or strategies that they adopted in these PPC discussion held throughout the year. Here are the top ppc discussions handpicked for your intervention. Learn from these discussions and explore the opportunities as revealed in all these chats.
The Social Media platform has evolved in this year with many changes brought about to enhance the advertising possibilities for marketers and reach customers at the place where they most often are. From LinkedIn revamping their interface to Facebook introducing new features and tools, here’s a list of the top 10 social media announcements that a marketer can explore and make use of to connect with their audience.
