2015 was a wonderful year for Karooya and its customers. Karooya’s customers saved over $3 million in annual ad spend by using Karooya’s negative keywords tool.
This Week’s PPC News brings about helpful information on how you can scale up your display ads, improve your mobile PPC performance, trends that you must follow this year to revamp your PPC account, create the winning strategy you have always been vying for.
PPC is a world of ever growing knowledge. So how has PPC evolved in all these years, what does the year 2016 hold for marketers still exploring PPC, what features should they explore, how mobile has become the life of Google’s senior executive and more in this week’s PPC news.
Broad match keywords can open avenues for business if they are not certain of which search queries are driving traffic to the website. This match type has an extensive reach as there are no criterion for not letting your ad show. If a keyword has been added as broad match type it will display the ad if the keyword or any other variation of it is present in the search query. Some might see it as an opportunity and other might think of it as draining out the budget.
The year has jet-started with business planning and implementing new strategies for the year ahead. To make sure businesses benefit with an optimized and performing PPC account here are articles that discuss how you can organize your account, why AdWords is beneficial for small business, the must have extensions for your Bing PPC account, importance of query mapping and negative keyword implementation. Take the dose to perfect your execution with last week’s roundup of PPC articles.
