At Industry Preview 2016, Rik Van Der Kooi shares his views on what year 2016 holds for Microsoft in the marketing and advertising space. He shares the strategic partnerships of Microsoft and how the opportunties unfold in the search advertising space. Moderated by John Ebbert, Executive Editor & CEO AdExchanger here’s the transcript of his fireside chat with Rik Van Der Kooi, Corporate Vice President, Search Advertising, Microsoft.
The Q4, 2015 Digital Marketing report by Merkle shares some insightful findings about how mobile traffic has risen, as a result establishing its foothold in the earlier desktop dominated space. This further stresses on how the users are going ‘all mobile’ and building their ‘moments’ there. If you haven’t yet explored mobile for your paid-search advertising, here are some findings that suggests that you must.
The year began with PPC posts about what the plan for the year should be like. As the month progressed, the PPC domain was flooded with articles guiding to help business make this year successful for their PPC campaigns. We have collated some handpicked articles from the January month that discuss the same and will be food for thought for beginners as well as PPC experts.
Here’s a recap of the articles in the PPC domain. Google announced its iOS app, get innovative with your remarketing campaigns, get acquainted with the basics of account set up for your SMB account, simplify your geo-bidding understanding and more.
Broad match is an efficient way to drive traffic to your business. Not only that it is a chosen medium to reach out to long tail search queries which are somehow not tapped by other match types such as phrase or exact match.
