Note: Google will be removing Converted Clicks metrics by September 21, 2016. Conversion metric will become the default metric to measure all valuable actions taken for your business. Know more about this update here and prepare your account to make bidding and budgeting decisions using insights from the Conversion column.
Bing Ads Advertiser Science has come up with another webinar that focuses on keyword attribution explained with the ‘Six Degrees of Kevin Bacon’. Now if you are wondering much on how Kevin Bacon got termed here, you must go through this webinar for the explanation. Learn about what the approach is, how you can expand your keywords and how can set up your keyword assist experiment. Hear from the Bing Ads Science Team members Lars Hirch, Frances Donegan-Ryan, Lin Huang with MJ DePalma moderating the webcast.
Google announces the redesigning process of AdWords interface, impact of removal of right rail ads on travel keywords, data that shows the bidding trends post the SERP changes, whether PPC works for SMBs or not. All this and more interesting announcement and news vetted for you in this week’s PPC news recap.
The first quarter of year 2016 witnessed some major changes in the way the SERP will show your ads. With the removal of right side ads and introduction of 4 ads on top-of-page, new avenues are opened for advertisers. Not only this, a thorough study on the change shows how the update has impacted businesses. This quarter also saw AdWords API updated, automated bidding revamped and AdWords app launched on iOS. Check out this quarter’s trending updates.
[Update as on 28th April, 2020: This post has been updated with some new links]
Keywords are the most important component of a PPC campaign. Through proper keyword mapping with your ad and your landing page content you can achieve the desired campaign objectives. You might have often clubbed similar keyword sets under one ad group hoping it would serve the purpose. The one catch with this approach is that not all keywords exactly match with the ad that gets triggered.
