So, what would you do? If you say that 20 negative keyword lists with each having a limit of 5,000 keywords giving us a total 1,00,000 shared negative keywords, is sufficient, then what about this:
Earlier this week, we announced, the availability of Expanded Text Ads Preview Tool for Google AdWords. We have received useful and encouraging feedback for this tool.
Ever since Google announced an improved format of the text ads, marketers are excited about when the change will be rolled out from beta. With an increased character limit, one can benefit by adding more valuable content to communicate the message.
Bing shall soon provide an improved text ad experience, post the announcement made by Google, how SEOs need to pull up their socks with the expanded text ads taking most of the real estate. Also, get more insight on what potential the newly announced features have, how marketers must be prepared for demographic targeting, how voice search is resulting in ads being served for irrelevant queries.
You may already know that, recently, Google announced a new format (Expanded Text Ads) for text ads in AdWords. (If you missed that event, we have the transcript) The new ad format will sport 2 headlines, of 30 characters each. It will have one consolidated description of 80 characters (instead of current two descriptions of 35 characters each.) There are some changes to display URL as well. The new ad format is called Expanded Text Ad.
