Is it the right time to expand your PPC campaign? How to use Facebook and AdWords together to generate some astounding results? Get digital marketing insights from Merkle’s Q1 report. Use the AdWords Script to identify some of the common AdWords mistakes. All this and more covered in this Week’s PPC News.
The first quarter saw some major changes taken by Google, such as the removal of the right rail ads and introducing 4 ads in the top page results. How these changes impacted the search engine space and the advertisers were speculated throughout. Here is the answer to how the change has actually affected the overall performance. The Q1 report by Merkle has some interesting findings other than the ones revolving around the major updation.
From speculations of Apple creating an ad product for their App store to the highlights of industry specific benchmarks. Learn about AdWords script to simplify your work of allocating your monthly PPC budget, get insight on some creative retargeting ad ideas, easy step to manage your low volume keywords. All this and more in this week’s PPC news.
Greg Woods and Laura Smith from Bing Ads team share their valuable insights and findings from two of the verticals studied, Insurance and Banking. Learn about how CPC, CTR, mobile growth has evolved in comparison to Google.
Bing brings the third webcast in their ‘Advertiser Science Series’, the agenda for which was to discuss the tips, and tricks for harnessing the power of Excel. MJ De Palma hosts this session along with Eric Couch from Bing’s team. Master the art of excelling in Excel with this webcast and learn how to turbo charge your PPC analysis with the help of Excel formulas and other plugins.