The recent AMA session with Purna Virji, Bing Ads Training Manager, had her attending to questions related with voice search, how Bing Ads were innovating, the pain areas for PPCers and more. From her PPC experience of more than 10 years, Purna shares some valuable insights on the growing PPC space.
Hosted by MJ DePalma (SEM Pro Channel manager, Bing Ads), this workshop has Jamie Chung (Program Manager, Bing Ads) explaining how Upgraded URL’s simplifies ad tracking and improves URL management. Further he explains the features that advertisers must be prepared for when Upgraded URL’s gets rolled out. Learn the details in this workshop and get trained
AdWords script to find empty ad groups, an updated AdWords Universal App Campaign to help developers reach their app users, enhanced version of Bing Ads Editor launched, using structured data feed to enhance user experience, boosting your email marketing initiatives with Gmail campaigns and more. Get all these expert insights in the highly recommended list of PPC posts.
Learn about new data driven attribution model, measuring sitelink extensions performance, accessing Google Analytics insight on AdWords Express dashboard, links to Hero Conf session presentations, using dimension reports and more. All this and other PPC posts covered in this Week’s recap of PPC News.
Sometimes the ad copy isn’t sufficient enough to connect with your audience. To help advertisers share additional pieces of information in AdWords and Bing Ad, ad extensions provides the options depending on what you want to show. For example, if you wish to direct customers to your store you can use the location extension, similarly if you wish to drive calls to your business you can use the call extension.
