If you have missed out on all that happened in the PPC space last month, then here is a recap of the announcements made, useful AdWords scripts shared, digital marketing trends for first quarter and many more expert tips and suggestions.
This Bing Ads Webinar focuses on the aspects of entering new markets with your Bing Ads campaigns. Experts Kiran Moryani and Charles Chuang (Marketing Lead) break down their discussion into the four quintessential steps one should take when planning to go global. From knowing the audience to making your message locally relevant, from utilizing the growing platform of mobile to understanding the importance of seasonality. Here are some expert tips discussed in length for you to incorporate.
Unwanted keywords drive unwanted traffic that falls hard on the PPC pockets. To curb the flow of traffic via irrelevant keywords, Negative Keywords act as a savior. But using negative keywords goes with the caution of using it carefully and diligently so that in no way the prospects get blocked. Having defined the relevance of negative keywords in an earlier post, you might already be managing Bing Ads and Google Ads account together. In that case, making sure that new additions in your negative keywords are updated timely in the Bing account. To do so, importing the same helps reduce the effort of manually entering each negative keyword yourself.
Is it the right time to expand your PPC campaign? How to use Facebook and AdWords together to generate some astounding results? Get digital marketing insights from Merkle’s Q1 report. Use the AdWords Script to identify some of the common AdWords mistakes. All this and more covered in this Week’s PPC News.
The first quarter saw some major changes taken by Google, such as the removal of the right rail ads and introducing 4 ads in the top page results. How these changes impacted the search engine space and the advertisers were speculated throughout. Here is the answer to how the change has actually affected the overall performance. The Q1 report by Merkle has some interesting findings other than the ones revolving around the major updation.
