The Google Performance Summit held on 24th May 2016, shared some interesting developments that Google is introducing in the search engine advertising space. Expanded text ads, a sneak peek into the revamped AdWords interface, easy bid adjustment basis device types, demographics for search ads and many more major improvements and enhancements were shared with the world.
Amidst the pressure of getting started with your campaigns, you might already have a list of some initiator keywords that you would want to bid on. However, with the campaign getting exposed to the search engine results, you soon face the ‘EXACT’ list of search terms for which your ad gets triggered.
This month saw some major developments in the PPC space. Not only was the Google Performance Summit the talk of town, but also how Bing sees voice search as the biggest revolution starting now. If the top trending news of the month of May were missed by you, then here is a recap of the same.
With Google Performance Summit having unfolded some major developments, the last week had the PPC domain flooded with opinions and insights on the announcements made and how they are/ are not a must-have for advertisers. Here is a peek into all that the Google Summit covered such as expanded text ads, demographic targeting and more, along with articles that discuss ad copy changes to improve your CTR, in conversation with Sundar Pichai, CEO Google, sharing conversions across multiple accounts and more.
The recent AMA session with Purna Virji, Bing Ads Training Manager, had her attending to questions related with voice search, how Bing Ads were innovating, the pain areas for PPCers and more. From her PPC experience of more than 10 years, Purna shares some valuable insights on the growing PPC space.
