Google responds to Chrome’s third-party cookie changes with the Privacy Sandbox Protected Audience API, ensuring privacy and effective re-engagement. Microsoft Advertising introduces Monetize Insights for streamlined revenue monitoring, while Google enhances holiday shopping experiences. Explore these updates and more for a comprehensive understanding of the evolving digital advertising landscape.
Read more »During this week’s post-Black Friday review chat, host Julie F Bacchini sought experts’ views on Black Friday/Cyber Monday promotions, How were the results of the promotions? For what types of products or services they did the promotions for and more.
Read more »The focus of this week’s PPCChat discussion was on crafting effective PPC strategies for the upcoming holiday season tailored to eCommerce, B2B, and small businesses, as well as addressing the challenges PPC professionals face during this peak period. Here is the screencap of the entire session hosted by Julie F Bacchini
Read more »During this week’s PPCChat session, host Julie F Bacchini sought PPCers views on the most exciting and worrisome news in the PPC industry last week and are there any new PPC stories they would like to know more about.
Read more »In this revolving PPC industry, new features and updates help advertisers to reach new audiences, creating more personalized and interactive ad formats and more. In this month’s PPC roundup, we have penned down some important announcements and updates from major PPC platforms.
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