Quality Score is a crucial metric in Google Ads, directly influencing your ad ranking and cost-per-click. Yet, despite its importance, numerous misconceptions surround it, leading to confusion and potentially hindering campaign performance. This article aims to dispel these common myths and provide clarity on how Quality Score truly works.
Read more »During this week’s PPCChat session, host Julie F Bacchini was joined by Ginny Marvin who answered experts burning Google Ads questions. Here is the screencap of the entire discussion.
Read more »Fuel your digital ad strategy with Tinuiti’s Q3 report. This data-driven analysis of Google, Meta, Amazon & more, based on anonymized campaigns, provides actionable insights for informed decisions.
Read more »We all like to wish for something good during the holiday season. Like every year, host Julie F Bacchini discussed the PPC Holiday Wish List with experts to know their wish list for PPC platforms, the PPC industry and PPC clients or stakeholders.
Read more »In paid search advertising, audiences are key to success. By effectively segmenting your target markets, you can improve bidding and targeting, boosting overall campaign performance.
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